Enhancing Business Performance through Generative Artificial Intelligence: Opportunities, Challenges and Practical Applications

The Faculty of Business and Administration (FBA) is organizing a lecture titled "Enhancing Business Performance through Generative Artificial Intelligence: Opportunities, Challenges, and Practical Applications." The guest lecturer will be Ms. Zerina Pačariz, CFA, PMP, Manager at Deloitte.

The lecture will explore how generative artificial intelligence (GenAI) can enhance business performance across various industries. It will highlight key opportunities, address common challenges, and showcase real-world applications, helping participants understand how to effectively integrate GenAI into their operations.